Case studies

Taking a deep dive into the world of digital marketing while gaining hands-on experience in strategies, tools and practical ways of working.

Topics I have learned during my course with CareerFoundry

– Content Marketing
– SEO
– Email Marketing
– Branding
– Performance Marketing
– Multi-Channel Marketing

Green Gatherings

Content Marketing, SEO, Email Marketing

I started the project with content marketing and target audience research. I learned how to write engaging blog articles and how to design CTA-focused landing pages. I focused on search engine optimization, learned more about on-page and off-page SEO, and took my first look at Google Analytics and how it can help build marketing strategies. I also launched my first email marketing campaign.

One Health

Performance Marketing

I worked on full marketing funnel and learned how to build effective paid marketing campaigns, how to analyze ROI and create performance reports. During this project, I also delved into the ethics of digital marketing and advertisement.

One Health

Social Media Marketing, Branding

I worked on social media marketing strategies covering content creation and branding. I created community management guidelines and explored growth strategies. Finally, I took a deep dive into essential techniques for working with clients, from pitching ideas to presenting strategies and results.

Inclusive Tomorrow

Multi channel Marketing

During the project I focused on analyzing data from various channels, draw insights and use the findings as a base for actionable recommendations in a multi-channel strategy. I also learned best practices of project management and collaboration in marketing.

I’m Laura

Welcome to my site – good to have you here!